2+ hats: save up to $10 a hat6+ hats: save up to $13 a hat12+ hats: save up to $15 a hat24+ hats: save up to $17 a hat48+ hats: save up to $18 a hat100+ hats: save up to $19 a hatNo minimumsNo setup feesFree shipping in the contiguous US

Our story · Est. 2019

Built by brothers. Stitched with passion.

Two brothers. One needle. A whole lot of hats. This is how Embroidery Dude got made, and why every stitch still comes from us.

A grey cap clamped on the cap frame of an embroidery machine mid-stitch
Since 2019Stitched in Upstate New York

The beginning

It started in our dad’s shop

Back in 2019, Mert and Ahmet Gurcan set up a single machine in the corner of their dad’s shop. No warehouse. No staff. Just two brothers who figured they could stitch a better hat than anything on the shelf.

Orders came from friends first, then friends of friends, then the internet. We grew online the hard way, one satisfied customer at a time. The shop got bigger. The mission didn’t change.

Multi-needle embroidery machine stitching a full-color design inside a hoop

Meet the dudes

The two behind everything

Two brothers run this. You talk to us, not a call center, and every order gets our eyes on it.

Mert Gurcan, co-founder of Embroidery Dude

Mert Gurcan

Co-founder

Ahmet Gurcan, co-founder of Embroidery Dude

Ahmet Gurcan

Co-founder

5,000+Customers
30,000+Items embroidered
Since 2019Two brothers, one craft

Why Embroidery Dude

No middlemen. No guessing. Just great hats.

Family run

Two brothers run this. You talk to us, not a call center. Every order gets our eyes on it.

Fast turnaround

No endless waiting. We stitch, we ship, you flex. Deadlines respected, no excuses.

Custom everything

Your logo, your colors, your idea. If you can dream it, we can stitch it clean.

Inside the shop

One hat or a whole crew’s worth

Gifts, small businesses, teams and big runs all go through the same hands and get the same care.

A table of maroon caps with a gold embroidered logo, ready to ship as one bulk order
Rows of grey caps with a white embroidered text logo for a business order
Grey Flexfit cap with a black American flag design embroidered on the front
Black New Era 39THIRTY cap with a white embroidered wordmark on the front
Black mesh-back trucker cap with a gold crown logo and white lettering embroidered on the front

Ready to make something?

Bring us your logo, your team, your wild idea. We’ll turn it into something you’ll actually want to wear.