Custom restaurant hats do two jobs: they give your staff a clean, matching look, and they become merch your regulars are proud to wear. For staff, choose a comfortable hat in a dark color with your logo on the front. For merch, offer one or two easy-to-wear styles, like a soft dad hat and a trucker, and keep the design simple so it looks great on the shelf.
Staff hats for kitchens and taprooms
Hats keep hair back in the kitchen and help guests spot staff in a busy room. Good choices:
- Trucker hats like the Richardson 112: the mesh back breathes in a hot kitchen or on a summer patio.
- Fitted caps like the Flexfit 6277: a clean, closed back for front-of-house staff. You’ll need each person’s size.
- Dark colors: black, charcoal and navy hide stains and look sharp.
Merch hats customers buy
A good hat can sell right next to your growlers or at the register. What tends to work:
- Dad hats like the Yupoong 6245CM: soft, relaxed and easy to wear every day.
- Two-tone truckers: a classic brewery look.
- Beanies: great for taprooms and coffee shops in winter.
- Two or three colors: enough choice without leftover stock.
Design tips for custom restaurant hats
- Simplify the logo. Brewery and restaurant logos often have fine detail and small text. A simplified version or just the icon often looks better in thread.
- Use the back for your town. “BREWED IN ROCHESTER, NY” on the back is a fun detail.
- Add a year on the side. “EST. 2018” adds a little history.
- Keep thread colors low. Two to four colors look sharp on a hat.
Pricing for staff and merch
Logo prices count every hat with your logo across styles and colors, so staff hats and merch hats with the same logo can go in one order and reach a better price break together. A logo hat is $24 each at 12 hats, $22 each at 24, $21 each at 48 and $20 each at 100 or more, with digitizing included and free shipping in the contiguous US. See our bulk pricing table.
Ordering tips
- Start with a small merch run to see which colors sell, then reorder. There’s no minimum.
- Order staff hats before a big season or opening. Orders ship in 5–7 business days.
- Add a digital proof for $8.99 if the owner or a partner needs to approve the design.
Quick answers
Do you embroider shirts too?
We embroider polos, quarter-zips, hoodies and button-down shirts. See our apparel options.
Can I reorder the same hat later?
Yes, and there’s no digitizing fee on any order, so reorders cost the same per hat.
Put your logo on a hat
Pick a hat and upload your logo to see staff and merch hats with your price right away.